Shoot VISUAL DIRECTION
THE idea
As a Creative Director, my objective is to develop distinctive shoot direction for each unique collection, ensuring that each image resonates with the audience and that each piece of the collection has its story told beautifully while making sure the new creative continues to embody the essence of the brand season over season.
I also focus on creating a cohesive and robust strategy for a brand's visual language, ensuring consistency, authenticity, and emotion, no matter the touchpoint with the customer. Recognizing the multifaceted nature of today's digital world, I work to strategize how different types of content manifest across various channels, ensuring that our visual narratives are not only captivating but also effectively tailored to each platform's nuances.
The Goals
01. Develop shoot direction to tell stories for individual collections that maintain the brand essence
02. Develop strategy for brand visual language across channels
03. strategize the most effective way to capture full stories with varied content tailored to individual channels
the process
