elevated ecommerce — the agile asset
THE idea
The world of e-commerce has a lot of challenges these days. With competition between brands, supply chain (read: in stock & merchandising) issues, and shrinking budgets, we need to create more content than ever but we need to create it with less money and resources.
To solve this problem, we need to create more strategically, at scale with assets that perform across channels- from the homepage to emails to organic social to paid social, and every moment in between.
We do this by infusing e-commerce imagery that traditionally just tells product information, with brand storytelling and personality. We elevate it, make it more interesting, and more on-brand without alienating the customer. Adding this emotional pull to our “selling” imagery actually increases conversion because it increases connection to the customer and enriches the information they are getting from the visuals.
The Goals
01. CREATE ASSETS THAT WORK FOR E-COMMERCE & MARKETING
Infuse e-commerce imagery with more brand storytelling, and adjust the shot list to capture images that showcase and sell the product, but also communicate the brand values and emotional connection to the audience.
02. SPEND THE EXACT SAME AMOUNT OF MONEY
Get triple the assets, at a higher quality creative, without increasing yearly spend.
03. INCREASE CONVERSION RATE
In short, sell more things.
- ASSETS ACROSS CHANNEL - M.M.LAFLEUR -
The RESULTS: AGILE BRAND ASSETS
30% INCREASE IN CONVERSION
3X THE NUMBER OF ASSESTS CAPTURED
$0 ADDITIONAL SPEND
Tripled the amount of content captured for each brand & increased its performance and usability across channels without spending any additional budget.
Increased value of assets by incorporating and shooting into marketing plans to support messaging needs throughout a season across email, social, and web updates.
Increased conversion rate and AOV on product pages, as well as engagement and click rates on email and social.
- ASSETS ACROSS CHANNEL - COLE HAAN -
